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TIMES GROUP- MAGAZINES
Times Group Magazines

Times Group Mazagines (A venture of Bennett Coleman Ltd.)

Scope of Work: User Experience & Interface

Bennett Coleman Ltd., India's largest media conglomerate had an existing portal, Times Magazines, which consolidated all the brands of Times Group Magazines under one online destination. This portal, mags.timesgroup.com, needed a revamp to enrich user experience and ultimately get more subscriptions for their magazines.

DGTAL CYBERKOMS started with a 'Discover' session where we studeid their entire website from a user experience and interface angle, went through their analytics to figure out the user behaviour- mapped to the respective past campaigns they had done, and more. The output of this session helped us create strategically strong wireframes & prototypes, which were later translated into UI / designs. And finally we delivered the responsive files of these to the IT Team of Times Group, who integrated it with their system. The same UI is live even today.

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